With that word, being in the market for quite a while and experienced lots of unimaginable failures, that title word is the one need to pay attention?
I guess, since too much about that word will derail one's progress in the world of stock market.
Expecting too much in the stock market is the hindrance to make a good outcome.
Scale back to basic needs, like gaining in the market to pay bills is the best step to make good results.
Trade like a turtle as they said!